New Day for America, the tax-exempt political organization supporting John Kasich, has launched a television ad campaign in New Hampshire.
The new ad attempts to separate Kasich from the other Republican presidential candidates with an appeal directly to voters in terms of his persona and experience.
“My dad carried the mail on his back,” Kasich says in the ad. “They called him ‘John the mailman’ and they loved him because he looked out for everyone in those neighborhoods. I learned something from my father – do your best to look out for other people.”
The ad goes on to focus on Kasich’s experience in Congress as a member of the Armed Services Committee and his work as a key figure in balancing the federal budget.
Kasich is expected to formally announce his candidacy on July 21st at Ohio State University, his alma mater.
Kasich has focused much of his attention on New Hampshire. Pollster Molly O’Shaughnessy, with EMC Research in Columbus says the new ad should give Kasich a bump.
“It’s certainly generating a lot of media attention around the country as well as New Hampshire,” O’Shaughnessy said. “That’s going to help- the additional buzz for being first on the air.”
But over the next three to four weeks, Kasich will need to improve his standing in national polls to qualify for the first televised Republican debate. Only the top ten candidates, based on an average of national polls, will be on the stage in Cleveland August 6. Kasich is currently 13th on the list of 16 announced or soon-to-be announced candidates.
O’Shaughnessy says it would be difficult for Kasich or any candidate to gain momentum if they miss the first debate.
“He’s doing the first on the air, last to announce strategy here and banking on getting a bump to get over a few people he needs to get over to get in the top ten for that debate in August,” O’Shaughnessy said.