COLUMBUS, Ohio (WCMH) — Have you seen this billboard at Olentangy River Road and 5th Ave.?
There are several ties here to OSU. Coors Light is often referred to as a “silver bullet,” as is the Ohio State defense. And then there is the official Ohio State logo front and center.
It’s part of a 10-year, $110 million deal OSU entered into with IMG College in 2009. No Ohio State logo could appear on Coors or Miller beer cans or bottles, but could on general promotions materials like billboards.
The deal mandated a responsibility message as large as the Ohio State logo be included. On the billboard in there is the message “21 means 21.”
No OSU officials were available on camera, but did issue a statement saying:
“Ohio State reviews every alcohol promotion for appropriateness. Alcohol abuse is a complex societal problem that requires a multifaceted solution, and it’s important that we include messages that discourage abuse and underage consumption.”
The statement goes on to say Ohio State has extensive programs in place for alcohol education and awareness and is committed to preventing underage drinking and alcohol abuse. So there are restrictions, but certainly the logo placement on these ads will raise eyebrows.