SAN FRANCISCO (KRON) — It’s that time of the year when sports and entertainment fans dish out hundreds of millions of dollars on television upgrades to experience the season’s single biggest event in HD: the Super Bowl commercials.
For fans like myself whose team fell short of football’s main event, the commercials are as much a part of this sports spectacle. For many of us, the ads are the centerpiece of our Sunday tailgate party with family and friends — even in our post game analysis, we’re breaking down our favorite commercials.
Advertisers pay small fortunes to attract the nearly 115 million scruffy jocks and the non-sports types, and turning them into consumers.
Sometimes, producing these ads cost more than the air time, and air time ain’t cheap. Some companies will pay as much as $5 million dollars to broadcast a 30-second spot, according to a report on Forbes.com.
This trend of creative commercials kicked off in 1984, when Apple aired a memorable 1-minute spot based on George Orwell’s 1984.
Since then, Super Bowl audiences have been treated to some memorable spots including a trio of beer-loving frogs, countless dancing babies, supermodels drenched in barbecue sauce, and a mini Darth Vadar with a broken force. (His dad helps the kid restore the force.)
Here’s a look at this year’s commercials. Check back for updates to our playlist.