COLUMBUS, Ohio — “For Columbus” has grown into a key focus of CrewSC’s brand identity and marketing strategy. Wednesday the team unveiled the latest attempt to merge the club with the city it represents.
CrewSC players and staff gathered at Columbus City Hall to announce new uniforms which CrewSC will wear during the 2016 MLS season. The kits were designed to pay tribute to the city of Columbus, borrowing heavily from the color scheme on the city flag. The flag features yellow, white and red as the primary colors with a light blue seal in the middle.
Naturally, the new look is for sale. CrewSC says the kits will be available at the team store at MAPFRE Stadium starting Wednesday afternoon. Columbus will also retain its all-gold and all-black uniform looks for the season ahead.