Smile! MasterCard plans to roll out selfie payments in U.S.


(WCMH)–MasterCard announced it is rolling out new mobile technologies that allow customers to authenticate their online purchases with a “selfie” or a fingerprint scan.

CNN Money reports this technology will be introduced in the U.S., Canada, the U.K. and some European countries over the next few months.

Ajay Bhalla, president of enterprise security solutions at MasterCard, told CNN that selfies and fingerprint scans are safer than typed passwords.

Customers who want to try the selfie feature will have to download a special MasterCard app. The app allows them to take a photo each time they buy something online. They will still have to put in their card information, but may be asked to take a selfie or scan their finger if the purchase requires more security.

The app will verify it’s a legitimate purchase, and not just a previously taken photo, by requiring users to blink when they take the photo.

The fingerprint authentication can be used on newer smartphones.

MasterCard said it’s also working on other ways to authenticate purchases, including iris scans, voice recognition, and even heartbeat monitoring. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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