Meet CoverGirl’s first ever cover boy

CINCINNATI, OH (WCMH) — CoverGirl has hired it’s first ever cover boy.

According to CNN, James Charles, 17, a social media celebrity, was introduced as the cosmetic giant’s first male ambassador.

CoverGirl says Charles is a “…makeup artist and boundary breaker,” and that he won’t be the last.

Charles said his role with CoverGirl will include TV commercials.

Charles is a popular beauty blogger with nearly half a million followers on his Instagram account, and more than 70 thousand subscribers on YouTube. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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