‘Long Live Rock’ sign unveiled at Rock and Roll Hall of Fame

(Carl Harp/Rock & Roll Hall of Fame via AP)

CLEVELAND (AP) — The Rock and Roll Hall of Fame in Cleveland is greeting visitors in its plaza with a new sign made of giant red letters that proclaim “Long Live Rock.”

The Plain Dealer reports the outdoor sign will be formally dedicated Thursday as officials share details of a multimillion-dollar redesign expected to include the Hall of Fame and main exhibit spaces.

The new sign in front of the Rock Hall’s glass, pyramid-shaped lobby is part of a larger plaza remake. The letters are 6 feet high, and the phrase stretches 78 feet long.

Hall of Fame spokesman Todd Mesek says the sign adds another “iconic element” to the Cleveland landmark. He says visitors already have been spotted snapping photos with it.

NBC4i.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s