Saying goodbye to Black Friday

SEATTLE, WA (NBC News) — Amazon, the world’s largest retailer, is among those no longer waiting for the single-day shopping bonanza known as “Black Friday”.

They’re joining the trend of those taking part in “Black November” instead.

“They’re taking advantage of this trend and wanting to make sure they’re engaging the consumer that’s already eager to shop for the holiday season,” notes Ana Serafin Smith of the National Retail Federation.

Several surveys agree consumers are eager, with more than 40 percent well underway with their Christmas shopping, stretching purchases over several paychecks instead of just one.

“They’re demanding to do their shopping earlier than ever so that when it’s December, it’s time to enjoy it with their families,” says’s Sara Skirboll.

Retail experts also expect other retailers to join in long before the day after Thanksgiving.

They say shopping earlier in the month means skipping crowds, less stress, and a better chance at getting the bigger bargains.

“November is the best month to buy electronics such as laptops,” said Courtney Jespersen, retail and shopping expert at NerdWallet. “We also expect massive electronics deals at Target, Wal-Mart, Best Buy, Costco, and more,” said Jespersen. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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