NEW YORK (AP) – Starbucks is unveiling its holiday coffee cups for this year and appears to be bringing back snowflakes, candy canes and other holiday symbols, after last year’s more subdued red cups caused an uproar from critics who said the chain was part of a so-called war on Christmas.
The coffee chain was set to roll out the red cups to stores Thursday. But a New York store had a display Tuesday showing 10 different cups it said were designed by customers around the world, some featuring ornaments, Santa Claus and reindeer.
Starbucks Corp. said its plans are still under wraps and declined to confirm that the cups on display were the holiday ones. It has released holiday cups every year since 1997. The outcry over 2015’s plainer red cup grew after now President-elect Donald Trump suggested boycotting the chain.
Last week, the Seattle-based company unveiled a new green cup ahead of Election Day that it said was “a symbol of unity.” Three days later, Starbucks released a 30-second online video that said its holiday cups were returning Nov. 10.
The company plans to officially unveil its holiday cup plans Wednesday evening.