Brewery lights up beer keg Christmas tree

ROCHESTER, NY (WCMH) – This should get you in the Christmas spirit, and give you some thirsty thoughts.

The Genesee Brewing Company in Rochester, New York is overflowing with holiday spirit as they lit up the town.

Hundreds of people flocked to see the annual lighting of the two-story beer keg tree. It’s made of 11 rows of more than 400 empty beer kegs.

It’s 100 kegs bigger than last year’s tree and includes a special Genesee brew house tree topper.

The company also introduced a new specialty beer to mark the occasion.

The keg tree is adorned with more than 2,000 twinkling lights synchronized to music.

All of the kegs will return to production once the tree is taken down. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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