MINNEAPOLIS, MN (WCMH) — Cheerios is featuring its Honey-Nut Cheerios mascot “Buzz” in an effort to boost global bee populations.
According to CNN, the company is partnering with Veseys Seeds and is pledging to send out 100-million wildflower seeds.
Anyone interested in helping with the “hashtag bring-back-the-bees campaign” can sign up on the cheerios website to receive 100 free seeds.
Recipients are asked to plant them in a bee-friendly area.
The company’s website notes that bee populations, a crucial pollinator for world food supplies, have been declining in recent years.