Ad firm targets phones of women entering Columbus abortion clinics

BOSTON, MA (AP) – Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts.

Healey sought to prevent Copley Advertising from using technology called “geo-fencing” to direct ads to the mobile devices of certain people within a designated location.

The Democratic attorney general said in a statement Tuesday that Massachusetts-based Copley was hired to send targeted ads to the mobile devices of “abortion-minded women” entering reproductive health facilities and methadone clinics in New York City, Pittsburgh, St. Louis, Richmond, Virginia and Columbus, Ohio. The ads include a link to services that encourage alternatives to pregnancy.

The settlement bars Copley from using geo-fencing to target consumers at any health care facility in Massachusetts. Copley denied any wrongdoing. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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